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John F. Kennedy Library & Museum The power of narrative can transform exhibits into experiences that reach and touch people. As planners, whether we are tracing developments in medical science, talking about endangered species or interpreting complex historical events, we use the framework or "story" to communicate interrelated ideas clearly and coherently. We conceived the museum as a story told through a carefully choreographed series of televised encounters with John Kennedy and those who made history in his time as president. More about John F. Kennedy
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